[{"data":1,"prerenderedAt":500},["ShallowReactive",2],{"{\"version\":\"draft\"}actueel\u002Fhoe-test-je-of-jouw-tekst-echt-begrijpelijk-is":3,"{\"version\":\"draft\"}footer":465},{"data":4,"headers":441},{"story":5,"cv":438,"rels":439,"links":440},{"name":6,"created_at":7,"published_at":8,"updated_at":9,"id":10,"uuid":11,"content":12,"slug":430,"full_slug":431,"sort_by_date":23,"position":432,"tag_list":433,"is_startpage":181,"parent_id":434,"meta_data":23,"group_id":435,"first_published_at":8,"release_id":23,"lang":436,"path":23,"alternates":437,"default_full_slug":23,"translated_slugs":23},"Hoe test je of jouw tekst écht begrijpelijk is?","2026-07-13T09:56:21.781Z","2026-07-13T11:33:08.675Z","2026-07-13T11:33:08.691Z",197619637447307,"3042658d-e008-49a5-a05e-c16de30a18ce",{"_uid":13,"body":14,"meta":411,"title":6,"category":420,"subtitle":421,"component":420,"heroImage":422,"buttonLink":426,"buttonLabel":32,"publishDate":427,"introduction":428,"_editable":429},"d25bf1ed-a1ad-4aed-84ec-b1548da4b274",[15,174,184,395],{"_uid":16,"content":17,"component":172,"_editable":173},"ace8073e-14c5-40b6-b8e8-c94d1778b2c8",{"type":18,"content":19},"doc",[20,33,41,53,61,105,114,122,131,139,147,156,164],{"type":21,"attrs":22,"content":24},"paragraph",{"textAlign":23},null,[25],{"text":26,"type":27,"marks":28},"Als schrijver ken je jouw onderwerp vaak door en door. Hoe meer je zelf weet over een onderwerp, hoe sneller je ervan uitgaat dat anderen die kennis ook hebben. Je gebruikt vaktermen, slaat uitleg over of schrijft zinnen die voor jou logisch zijn, maar voor de lezer niet. En dan haakt-ie af. Zonde.","text",[29],{"type":30,"attrs":31},"textStyle",{"color":32},"",{"type":21,"attrs":34,"content":35},{"textAlign":23},[36],{"text":37,"type":27,"marks":38},"Gelukkig test je eenvoudig de begrijpelijkheid van je tekst, in zes stappen.",[39],{"type":30,"attrs":40},{"color":32},{"type":42,"attrs":43,"content":45},"heading",{"level":44,"textAlign":23},2,[46],{"text":47,"type":27,"marks":48},"1. Lees de tekst vanuit je doelgroep",[49,51],{"type":30,"attrs":50},{"color":32},{"type":52},"bold",{"type":21,"attrs":54,"content":55},{"textAlign":23},[56],{"text":57,"type":27,"marks":58},"Verplaats je in de lezer. Stel jezelf bijvoorbeeld deze vragen:",[59],{"type":30,"attrs":60},{"color":32},{"type":62,"content":63},"bullet_list",[64,75,85,95],{"type":65,"content":66},"list_item",[67],{"type":21,"attrs":68,"content":69},{"textAlign":23},[70],{"text":71,"type":27,"marks":72},"Begrijp ik direct waar deze tekst over gaat?",[73],{"type":30,"attrs":74},{"color":32},{"type":65,"content":76},[77],{"type":21,"attrs":78,"content":79},{"textAlign":23},[80],{"text":81,"type":27,"marks":82},"Is de belangrijkste boodschap meteen duidelijk?",[83],{"type":30,"attrs":84},{"color":32},{"type":65,"content":86},[87],{"type":21,"attrs":88,"content":89},{"textAlign":23},[90],{"text":91,"type":27,"marks":92},"Kom ik woorden tegen die uitleg nodig hebben?",[93],{"type":30,"attrs":94},{"color":32},{"type":65,"content":96},[97],{"type":21,"attrs":98,"content":99},{"textAlign":23},[100],{"text":101,"type":27,"marks":102},"Zou ik deze tekst begrijpen als ik hier weinig vanaf weet?",[103],{"type":30,"attrs":104},{"color":32},{"type":42,"attrs":106,"content":107},{"level":44,"textAlign":23},[108],{"text":109,"type":27,"marks":110},"2. Lees de tekst hardop",[111,113],{"type":30,"attrs":112},{"color":32},{"type":52},{"type":21,"attrs":115,"content":116},{"textAlign":23},[117],{"text":118,"type":27,"marks":119},"Een simpele, maar verrassend goede test. Door hardop te lezen merk je waar zinnen te lang zijn, niet lekker lopen of onnodig ingewikkeld zijn. Ook herhalingen vallen op. En je hoort sneller waar een zin te veel informatie bevat of niet lekker klinkt.",[120],{"type":30,"attrs":121},{"color":32},{"type":42,"attrs":123,"content":124},{"level":44,"textAlign":23},[125],{"text":126,"type":27,"marks":127},"3. Laat iemand meelezen",[128,130],{"type":30,"attrs":129},{"color":32},{"type":52},{"type":21,"attrs":132,"content":133},{"textAlign":23},[134],{"text":135,"type":27,"marks":136},"Vraag bij voorkeur iemand die weinig weet van het onderwerp. En vraag niet alleen of de tekst makkelijk leest, maar ook of de boodschap duidelijk is. Waar loopt iemand vast? Welke woorden zijn onduidelijk? Die feedback helpt je om je tekst sterker te maken.",[137],{"type":30,"attrs":138},{"color":32},{"type":21,"attrs":140,"content":141},{"textAlign":23},[142],{"text":143,"type":27,"marks":144},"Vraag diegene ook om de tekst in één of twee zinnen samen te vatten. Is dat niet de boodschap die jij wil overbrengen? Dan is de kans groot dat je tekst nog duidelijker kan.",[145],{"type":30,"attrs":146},{"color":32},{"type":42,"attrs":148,"content":149},{"level":44,"textAlign":23},[150],{"text":151,"type":27,"marks":152},"4. Controleer vakjargon",[153,155],{"type":30,"attrs":154},{"color":32},{"type":52},{"type":21,"attrs":157,"content":158},{"textAlign":23},[159],{"text":160,"type":27,"marks":161},"Vaktermen zijn soms nodig. En ze laten zien dat je kennis van zaken hebt. Maar gebruik ze alleen als je zeker weet dat je doelgroep ze kent. Vraag je bij elke vakterm af of het echt nodig is 'm om te gebruiken. En ook: moet ik het wel of niet uitleggen?",[162],{"type":30,"attrs":163},{"color":32},{"type":21,"attrs":165,"content":166},{"textAlign":23},[167],{"text":168,"type":27,"marks":169},"Schrijf je bijvoorbeeld over een CRM-systeem, API of conversieratio? Vraag jezelf dan af of jouw lezer precies weet wat dat betekent. Is dat niet zo? Leg het kort uit of kies een eenvoudiger woord.",[170],{"type":30,"attrs":171},{"color":32},"richTextBlok","\u003C!--#storyblok#{\"name\": \"richTextBlok\", \"space\": \"287964487976501\", \"uid\": \"ace8073e-14c5-40b6-b8e8-c94d1778b2c8\", \"id\": \"197619637447307\"}-->",{"_uid":175,"media":176,"component":182,"_editable":183},"7bae204a-d747-4e0f-a1fa-6314b16ddea1",{"id":177,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":178,"copyright":32,"fieldtype":179,"meta_data":180,"is_external_url":181},120897230689918,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F287964487976501\u002F1920x1280\u002Fd4ddff303e\u002Fdiensten-teksten.jpg","asset",{},false,"singleMedia","\u003C!--#storyblok#{\"name\": \"singleMedia\", \"space\": \"287964487976501\", \"uid\": \"7bae204a-d747-4e0f-a1fa-6314b16ddea1\", \"id\": \"197619637447307\"}-->",{"_uid":185,"content":186,"component":172,"_editable":394},"a66d2559-7398-4753-a938-aba3f89e21fa",{"type":18,"content":187},[188,197,205,237,262,270,279,315,324,332],{"type":42,"attrs":189,"content":190},{"level":44,"textAlign":23},[191],{"text":192,"type":27,"marks":193},"5. Gebruik AI als extra controle",[194,196],{"type":30,"attrs":195},{"color":32},{"type":52},{"type":21,"attrs":198,"content":199},{"textAlign":23},[200],{"text":201,"type":27,"marks":202},"AI kan helpen om ingewikkelde zinnen te herkennen of eenvoudigere alternatieven voor te stellen. Vraag bijvoorbeeld:",[203],{"type":30,"attrs":204},{"color":32},{"type":62,"content":206},[207,217,227],{"type":65,"content":208},[209],{"type":21,"attrs":210,"content":211},{"textAlign":23},[212],{"text":213,"type":27,"marks":214},"Schrijf deze tekst op B1-niveau",[215],{"type":30,"attrs":216},{"color":32},{"type":65,"content":218},[219],{"type":21,"attrs":220,"content":221},{"textAlign":23},[222],{"text":223,"type":27,"marks":224},"Welke zinnen zijn volgens jou lastig te begrijpen?",[225],{"type":30,"attrs":226},{"color":32},{"type":65,"content":228},[229],{"type":21,"attrs":230,"content":231},{"textAlign":23},[232],{"text":233,"type":27,"marks":234},"Welke woorden kan ik eenvoudiger formuleren?",[235],{"type":30,"attrs":236},{"color":32},{"type":21,"attrs":238,"content":239},{"textAlign":23},[240,245,257],{"text":241,"type":27,"marks":242},"Of maak je ",[243],{"type":30,"attrs":244},{"color":32},{"text":246,"type":27,"marks":247},"eigen digitale collega",[248,255],{"type":249,"attrs":250},"link",{"href":251,"uuid":252,"anchor":23,"target":253,"linktype":254},"\u002Fdiensten\u002Fai","7ed35912-059f-45e6-8c6b-1124ae1d2140","_self","story",{"type":30,"attrs":256},{"color":32},{"text":258,"type":27,"marks":259}," die jouw teksten controleert op begrijpelijkheid.",[260],{"type":30,"attrs":261},{"color":32},{"type":21,"attrs":263,"content":264},{"textAlign":23},[265],{"text":266,"type":27,"marks":267},"Zie AI vooral als hulpmiddel. AI kan veel voor je doen, maar weet niet altijd hoeveel voorkennis jouw doelgroep heeft. Controleer daarom altijd of de inhoud klopt en past bij je doelgroep.",[268],{"type":30,"attrs":269},{"color":32},{"type":42,"attrs":271,"content":272},{"level":44,"textAlign":23},[273],{"text":274,"type":27,"marks":275},"6. Werk met een schrijfstijlgids",[276,278],{"type":30,"attrs":277},{"color":32},{"type":52},{"type":21,"attrs":280,"content":281},{"textAlign":23},[282,287,296,301,310],{"text":283,"type":27,"marks":284},"Schrijf je regelmatig teksten voor jouw organisatie? Dan is een ",[285],{"type":30,"attrs":286},{"color":32},{"text":288,"type":27,"marks":289},"schrijfstijlgids",[290,294],{"type":249,"attrs":291},{"href":292,"uuid":293,"anchor":23,"target":253,"linktype":254},"\u002Factueel\u002Fwaarom-een-stijlgids-onmisbaar-is","abecd309-c005-442b-afd6-176d5354a724",{"type":30,"attrs":295},{"color":32},{"text":297,"type":27,"marks":298}," onmisbaar. Hierin leg je bijvoorbeeld vast welke ",[299],{"type":30,"attrs":300},{"color":32},{"text":302,"type":27,"marks":303},"tone of voice",[304,308],{"type":249,"attrs":305},{"href":306,"uuid":307,"anchor":23,"target":253,"linktype":254},"\u002Factueel\u002Ftone-of-voice-wat-is-het-en-waarom-is-het-belangrijk-voor-je-merk","d6bb62d6-bfa5-43d5-a5b4-23435bb3e153",{"type":30,"attrs":309},{"color":32},{"text":311,"type":27,"marks":312}," je gebruikt, hoe je mensen aanspreekt, welke woorden je liever vermijdt en hoe je omgaat met vaktermen. Je kunt ook afspraken maken over de lengte van zinnen, het gebruik van opsommingen en de spelling van veelgebruikte woorden. Zo zorg je dat teksten niet alleen begrijpelijk zijn, maar ook herkenbaar en consistent.",[313],{"type":30,"attrs":314},{"color":32},{"type":42,"attrs":316,"content":317},{"level":44,"textAlign":23},[318],{"text":319,"type":27,"marks":320},"Een snelle checklist",[321,323],{"type":30,"attrs":322},{"color":32},{"type":52},{"type":21,"attrs":325,"content":326},{"textAlign":23},[327],{"text":328,"type":27,"marks":329},"Loop deze punten nog langs voordat je publiceert:",[330],{"type":30,"attrs":331},{"color":32},{"type":62,"content":333},[334,344,354,364,374,384],{"type":65,"content":335},[336],{"type":21,"attrs":337,"content":338},{"textAlign":23},[339],{"text":340,"type":27,"marks":341},"Is direct duidelijk waar je tekst over gaat?",[342],{"type":30,"attrs":343},{"color":32},{"type":65,"content":345},[346],{"type":21,"attrs":347,"content":348},{"textAlign":23},[349],{"text":350,"type":27,"marks":351},"Gebruik je zo min mogelijk vakjargon?",[352],{"type":30,"attrs":353},{"color":32},{"type":65,"content":355},[356],{"type":21,"attrs":357,"content":358},{"textAlign":23},[359],{"text":360,"type":27,"marks":361},"Zijn lange zinnen opgesplitst?",[362],{"type":30,"attrs":363},{"color":32},{"type":65,"content":365},[366],{"type":21,"attrs":367,"content":368},{"textAlign":23},[369],{"text":370,"type":27,"marks":371},"Begrijpt iemand zonder voorkennis de tekst?",[372],{"type":30,"attrs":373},{"color":32},{"type":65,"content":375},[376],{"type":21,"attrs":377,"content":378},{"textAlign":23},[379],{"text":380,"type":27,"marks":381},"Heb je de tekst hardop gelezen?",[382],{"type":30,"attrs":383},{"color":32},{"type":65,"content":385},[386],{"type":21,"attrs":387,"content":388},{"textAlign":23},[389],{"text":390,"type":27,"marks":391},"Heeft iemand anders de tekst doorgelezen?",[392],{"type":30,"attrs":393},{"color":32},"\u003C!--#storyblok#{\"name\": \"richTextBlok\", \"space\": \"287964487976501\", \"uid\": \"a66d2559-7398-4753-a938-aba3f89e21fa\", \"id\": \"197619637447307\"}-->",{"_uid":396,"body":397,"title":398,"images":399,"component":404,"buttonLink":405,"buttonLabel":409,"_editable":410},"612d692a-a402-478e-a7c9-33734a79f093","Een begrijpelijke tekst schrijven, is lastiger dan je denkt. Door je tekst te testen, ontdek je waar lezers kunnen afhaken. Vaak zijn een paar aanpassingen al genoeg om je boodschap duidelijker te maken.\nTwijfel je of jouw teksten goed aansluiten bij je doelgroep? Wij helpen organisaties om informatie helder, begrijpelijk en prettig leesbaar te maken. Zodat jouw boodschap wél binnenkomt.  ","Zetje nodig",[400],{"id":401,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":402,"copyright":32,"fieldtype":179,"meta_data":403},119205230668187,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F287964487976501\u002F4000x6000\u002Fe22c7246c4\u002Fcontact-opnemen-bellen-call-to-action-bewegen-aandacht.jpg",{},"callToAction",{"id":406,"url":32,"linktype":254,"fieldtype":407,"cached_url":408},"f809d160-6369-4106-8a3a-2d26b65018e5","multilink","contact","Laten we kennismaken","\u003C!--#storyblok#{\"name\": \"callToAction\", \"space\": \"287964487976501\", \"uid\": \"612d692a-a402-478e-a7c9-33734a79f093\", \"id\": \"197619637447307\"}-->",[412],{"_uid":413,"image":414,"title":416,"component":417,"description":418,"_editable":419},"836579d1-9dae-408d-abaf-8e9d16707b2a",{"id":23,"alt":23,"name":32,"focus":23,"title":23,"source":23,"filename":32,"copyright":23,"fieldtype":179,"meta_data":415},{},"Begrijpelijkheid van je tekst testen? 6 praktische tips","meta","Twijfel je of jouw tekst duidelijk genoeg is? Met deze 6 praktische tips test je de begrijpelijkheid van je tekst en verbeter je de leesbaarheid.","\u003C!--#storyblok#{\"name\": \"meta\", \"space\": \"287964487976501\", \"uid\": \"836579d1-9dae-408d-abaf-8e9d16707b2a\", \"id\": \"197619637447307\"}-->","news","Door Laura",{"id":423,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":424,"copyright":32,"fieldtype":179,"meta_data":425,"is_external_url":181},121522159644241,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F287964487976501\u002F1707x2560\u002Fc60a08b772\u002Fklantverhalen-schrijven.png",{},{"id":32,"url":32,"linktype":254,"fieldtype":407,"cached_url":32},"2026-07-13 13:30","Je hebt flink wat tijd in je tekst gestoken. Nog één keer de spelling controleren, een laatste keer doorlezen en publiceren maar. Toch? Nou, er is nog één belangrijke vraag: begrijpt je doelgroep de tekst? ","\u003C!--#storyblok#{\"name\": \"news\", \"space\": \"287964487976501\", \"uid\": \"d25bf1ed-a1ad-4aed-84ec-b1548da4b274\", \"id\": \"197619637447307\"}-->","hoe-test-je-of-jouw-tekst-echt-begrijpelijk-is","actueel\u002Fhoe-test-je-of-jouw-tekst-echt-begrijpelijk-is",-430,[],104350107104769,"4842626d-82bf-4ba9-8aab-002c2552cc87","default",[],1783944236,[],[],{"cache-control":442,"connection":443,"content-encoding":444,"content-type":445,"date":446,"etag":447,"referrer-policy":448,"sb-be-version":449,"server":450,"transfer-encoding":451,"vary":452,"via":453,"x-amz-cf-id":454,"x-amz-cf-pop":455,"x-cache":456,"x-content-type-options":457,"x-frame-options":458,"x-permitted-cross-domain-policies":459,"x-ratelimit":460,"x-ratelimit-policy":461,"x-request-id":462,"x-runtime":463,"x-xss-protection":464},"max-age=0, private, must-revalidate","keep-alive","gzip","application\u002Fjson; charset=utf-8","Mon, 13 Jul 2026 12:04:56 GMT","W\u002F\"15dd0ef4cd67efa0e788ac22e78069fe\"","strict-origin-when-cross-origin","5.912.1","nginx\u002F1.29.1","chunked","Origin,Accept-Encoding","1.1 36a7c1e18cbe5ff8281d77427bf1c0e6.cloudfront.net (CloudFront)","OAOs1Yw6xeRZcOB3rRd2sNHp9siELsFIdeW-hrtqhsSITtXXomcYJQ==","AMS58-P6","Miss from cloudfront","nosniff","SAMEORIGIN","none","\"space-concurrent-requests\";r=29","\"space-concurrent-requests\";q=30","ffb48da8-4cce-49b0-81c6-c2fa5c1d28f3","0.028331","0",{"data":466,"headers":493},{"story":467,"cv":438,"rels":491,"links":492},{"name":468,"created_at":469,"published_at":470,"updated_at":471,"id":472,"uuid":473,"content":474,"slug":476,"full_slug":476,"sort_by_date":23,"position":486,"tag_list":487,"is_startpage":181,"parent_id":23,"meta_data":23,"group_id":488,"first_published_at":489,"release_id":23,"lang":436,"path":23,"alternates":490,"default_full_slug":23,"translated_slugs":23},"Footer","2025-11-25T15:15:34.357Z","2026-05-05T09:39:12.838Z","2026-05-05T09:39:12.852Z",116302374638441,"519be589-16d0-45c1-b7c4-1a6a622229ed",{"_uid":475,"component":476,"privacyStatement":477,"termsAndConditions":481,"_editable":485},"1bf7437f-0bcf-4e8b-9f23-a7767482af1e","footer",{"id":478,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":479,"copyright":32,"fieldtype":179,"meta_data":480,"is_external_url":181},116303689484171,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F287964487976501\u002Fx\u002Fed0933f741\u002F2025-2026-privacybeleid-slimmez.pdf",{},{"id":482,"alt":32,"name":32,"focus":32,"title":32,"source":32,"filename":483,"copyright":32,"fieldtype":179,"meta_data":484,"is_external_url":181},116301936641602,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F287964487976501\u002Fx\u002Fc3f521992f\u002F2025-2026-algemene-voorwaarden-slimmez.pdf",{},"\u003C!--#storyblok#{\"name\": \"footer\", \"space\": \"287964487976501\", \"uid\": \"1bf7437f-0bcf-4e8b-9f23-a7767482af1e\", \"id\": \"116302374638441\"}-->",-110,[],"d9097131-8c7d-4774-befd-acfafd6c6287","2025-11-25T15:22:21.521Z",[],[],[],{"cache-control":442,"connection":443,"content-encoding":444,"content-type":445,"date":446,"etag":494,"referrer-policy":448,"sb-be-version":449,"server":450,"transfer-encoding":451,"vary":452,"via":495,"x-amz-cf-id":496,"x-amz-cf-pop":455,"x-cache":456,"x-content-type-options":457,"x-frame-options":458,"x-permitted-cross-domain-policies":459,"x-ratelimit":497,"x-ratelimit-policy":461,"x-request-id":498,"x-runtime":499,"x-xss-protection":464},"W\u002F\"46440bcb4ddede6790ca878f33f843f2\"","1.1 7ce9bf658969fea1ceecfa00e5239dd6.cloudfront.net (CloudFront)","doYq6mwRVEFfHLPyfHasjI9xoWAm3nRK8fNUddPlIUoVVPUePE20NA==","\"space-concurrent-requests\";r=11","13454672-6296-4c08-99ec-d50f563460f4","0.027953",1783944296316]